cult bike — the future of home fitness, designed for India.
A connected spin-bike experience for cult.fit — landing site, in-bike workout UI, marketplace and brand system. Built around home riders who want studio energy without leaving the house.
Take home cardio in India from a dusty corner of the house to a daily ritual.
The problem
Home spin bikes solve a real need — convenience, privacy, no commute — but most of them sit unused after the first month. The hardware looks generic, the software is an afterthought, and there's no sense of community or progress. Riders lose the studio energy that got them on a bike in the first place.
The goal
Design a connected cult.fit spin-bike experience end to end: a landing site that sells the product, an in-bike workout UI that earns daily use, and a marketplace that ties the whole cardio range together. Studio-grade, but at home.
Research, prototype, test — most of the time wasn't spent making things pretty.
How the time broke down
The split that gave this project its shape — heavy on testing and prototyping, comparatively light on bespoke UX exploration once the persona was clear. UI was the visible 32% on top.
Why this split
The category is mature, so the patterns weren't the unknowns — the unknowns were what an Indian home rider actually wants to see mid-ride, and whether the screen feels alive when they look up from the pedals. That's a prototyping-and-testing problem, not a UX-from-scratch one.
The home rider, 22–55.
"The convenience of home workouts and the desire to achieve a healthier body weight motivate them to invest in spinning bikes. They value privacy, adjustable resistance, on-bike progress tracking, and connectivity with fitness apps."
From sign-in to streak, in seven steps.
Three surfaces, one feel — bike screen, marketing site, brand system.
A streak system worth coming back for.
The full mobile landing — one scroll, three product lines.
What the scroll covers
- 01Hero — "The future of home fitness" with primary CTA on the bike.
- 02India's best cardio machines — cultBIKE, cultROW, cultCROSS as a single range.
- 03Product blocks — one per machine, with the brand's signature green accent button.
- 04Accessories marketplace — kit and add-ons in the same visual language.
- 05Happy customers — social proof tile grid before the trainers section.
- 06Sweat with the best trainers + FAQs + footer.
Join our cult of happy spinners.
