12+ years leading product & design across gaming, Web3, logistics, e-commerce, health/fitness, edtech and healthtech — now operating at the frontier of AI automation, generative content and creative ops. Budgets up to $180K. Two acquisitions. One studio bootstrapped to $120K ARR.
AI Automation/Product Design/Creative Ops/Video & Content/Team Leadership
Design decisions tied directly to retention, conversion and revenue across a decade of senior roles.
Over the past few years I've moved from using AI tools to architecting the workflows behind them — pipelines that let small teams produce at agency volume, consistently and on brand.
Brief in, finished asset out. No manual production steps in between.
Script to final cut, automated. Voiceover, b-roll, subtitles, export — no crew needed.
Research, script, thumbnail, publish. A repeatable system for consistent output.
Ad creatives and landing variants at volume. Built for paid teams that need scale, not spend.
Wireframe to production UI in hours. Prompt-driven, not pixel-pushed.
Studio-quality product images, no studio. Shot, lit and styled entirely with AI.
On-brand visuals across every format. Trained on your guidelines, not a generic model.
The infrastructure behind the output. Prompt libraries, workflows and QA so nothing falls apart.
Custom pipelines built around your specific bottlenecks. Midjourney, Runway, ElevenLabs, Make — connected and running.
Domain depth from shipped products, with AI called out only where it belongs.
Bootstrapped an AI-led design studio to $120K+ recurring revenue with 80% client continuity — an 8-person team across 4 countries, with project contracts up to $60K.
Pioneered AI-powered workflow integration and automation across verticals while holding quality standards — a structural capability advantage for every client engagement.
Founded and led India's first Web3 hyper-casual cricket game from concept through $100K seed funding to strategic acquisition within 14 months.
Redesigned core e-commerce flows post-acquisition at Cure.fit, lifting conversions 15% and reducing catalogue drop-offs by up to 25%.
Drove daily engagement up 25% at Tread.fit as founding designer, contributing directly to the company's acquisition by Cure.fit within 18 months.
From founding studios and Web3 ventures to e-commerce, edtech and logistics at scale.
Architected comprehensive user experience frameworks leveraging design thinking methodologies and data analytics to address complex client challenges across e-commerce, health, and AI sectors — achieving 80% client renewal success and 10+ successful project deliveries within 24 months.
Established enterprise-grade design system protocols and component libraries using advanced design tools and standardisation processes, ensuring consistency across client projects and reducing project onboarding time for new team members by an estimated 30%.
Pioneered AI-powered design workflow integration utilising cutting-edge automation tools and machine learning algorithms to streamline creative processes across diverse industry verticals — achieving 40% reduction in delivery timelines while maintaining quality standards.
Bootstrapped agency operations from inception to $120K+ yearly recurring revenue through strategic client acquisition, relationship management, and premium service positioning — securing project contracts up to $60K value with a consistent growth trajectory.
Recruited, developed, and mentored a diverse 8-person remote team including designers, developers, and specialists across time zones — using collaborative management frameworks and skills development programmes that fostered high-performance culture and team retention.
Developed a comprehensive user engagement strategy utilising behavioural analytics and gaming psychology principles to optimise player acquisition and retention workflows within the Web3 gaming ecosystem — achieving 10,000+ organic signups within 30 days of MVP launch.
Engineered scalable design architecture and interactive UI components leveraging blockchain integration protocols and mobile gaming frameworks to support rapid user base expansion — enabling seamless onboarding for both Web3-native and traditional gaming audiences.
Conceptualised and launched India's pioneering Web3 hyper-casual cricket gaming platform using blockchain technology, smart contracts, and gamification mechanics — creating a novel fan engagement model and establishing market-first positioning in the emerging Web3 gaming sector.
Executed strategic fundraising initiatives and investor relations through compelling product demonstrations and market analysis — securing $100K seed investment and positioning the company for successful acquisition by Bowled.io within a 14-month operational timeline.
Assembled and guided a specialised 8-person product team encompassing UX designers, full-stack developers, and blockchain technology experts using agile methodologies — delivering a functional MVP within a 3-month development cycle while maintaining technical excellence.
Orchestrated a comprehensive user experience roadmap utilising customer journey mapping and conversion optimisation frameworks to streamline post-acquisition product integration — redesigning core e-commerce interfaces from the ground up.
Managed a 4-person UX design team reporting directly to product leadership during a critical post-merger transition period — maintaining design velocity while aligning two distinct product systems.
Joined as the founding designer and built Tread's entire brand identity and product design system from scratch — establishing the visual language, design processes, and content production infrastructure that carried the company to acquisition.
Led UX and content design for smart fitness hardware and connected app experiences — building onboarding flows, workout interfaces, and hardware companion apps that drove a 20% increase in monthly active users.
Restructured video production workflows and content calendars, achieving a 30% reduction in production cycle time while scaling output quality — a key factor in the company's brand value at acquisition.
Immediately available for senior design leadership roles in Dubai & Abu Dhabi — and select global engagements.