NowNow — daily essentials,
delivered in 60 minutes.
An on-demand grocery and essentials platform for the UAE market — a consumer ordering app paired with a merchant-side web application that lets neighbourhood stores receive, pick, and fulfil orders in real time.
Make stepping out for one forgotten item unnecessary.
People in dense urban areas waste real time on small, low-value shopping trips — a refill of pet food, a couple of vegetables, a single missing ingredient. A whole supermarket run for one product.
NowNow set out to collapse that friction: order daily essentials and groceries from nearby stores and have them at your door fast, while giving those neighbourhood stores a simple web tool to actually run the fulfilment.
The goal: design an effortless ordering experience with clear delivery expectations, minimal checkout steps, and live tracking — backed by a merchant dashboard that keeps orders, inventory, and pickers in sync.
- 01 Location Address & pin location, manual search, stores available by the customer's location, real-time rider position, and easy location switching.
- 02 Time Tentative arrival and pick-up times, express delivery, live rider tracking, direct rider contact, and order cancellation.
- 03 Personalization Stores and categories surfaced from activity, search recommendations, a personal wish-list, back-in-stock alerts, and popular categories.
- 04 Sale Shopping cart, effortless checkout, a wide range of payment methods, plus search, filter, and search suggestions.
- 05 Offers & Discounts Location-based offers and coupons, deals from purchase history, product-launch discounts, and reorder incentives.
- 06 Feedback & Review Multi-scale service feedback, delivery rider ratings, product-quality reviews, and accessible customer support.
From a real person's day to a working flow.
Caterina
Goals & needs
- Daily needs and weekly groceries handled with no effort
- Prefers ordering online over time in the kitchen
- Doesn't want to be overloaded with notifications
Drive & aspirations
- Strong relationships and quality time with family
- Learning, teaching, and helping others
- Likes new technology that solves real problems
Hesitations & pain points
- Payment involves too many steps
- Wary of storing personal data or being targeted by ads
- Doesn't know the exact food / grocery delivery time
Context
- Works full-time as a nurse with two kids at home
- Juggles roughly four different apps every day
- Needs on-demand groceries and everyday services
Hears
Found out about NowNow through friends, with mostly good reviews from her close circle. Has seen TV and social ads for the brand.
Sees
A billboard beside the street, friends already using the app, offers on the homepage, and neat packaging on delivered orders.
Says & does
Tries out new shopping apps readily. Liked NowNow enough to order twice in the same day after first use.
Thinks
"I need a pet-food refill." "I don't want to waste a trip to the supermarket for one product." "I'll grab a burger this morning."
A fast consumer app, and a store dashboard that keeps up.
The wireframes resolved into a clean, content-first mobile interface. The home screen leads with the delivery address and a 60-minute promise; the store page surfaces categories visually; and the tracking screen pairs a live map with a clear, staged order status.
The enterprise web application
Store-side order management
Fast delivery is only believable if the store can keep up. The dashboard gives each merchant a live order queue with status filters, item-level approve / exchange / cancel controls, a clear order total, and inventory management — so a picker can act on an order the moment it lands.